Monday, July 22, 2019

Avengers: Endgame is now the Worldwide Highest Grossing Film

It took three months but Avengers: Endgame finally passed Avatar and is now the worldwide highest grossing film. The 22nd film in the Marvel Cinematic Universe has now earned a global gross of $2.790 billion, just moving past Avatar's $2.789 billion.

Many were expecting Avengers to achieve this feat earlier after it obliterated many box office records. It passed $1 billion in only 5 days and it passed $2 billion after 2 weeks. Unfortunately, it ran up against a lot of other films with strong box office draws such as John Wick 3, Pokemon Detective Pikachu, Godzilla: King of Monsters, Dark Phoenix, Aladdin, Toy Story 4, Spider-Man: Far From Home, and The Lion King. It lost a lot of steam and its weekly grosses started to slow down significantly.

Avengers: Endgame passed Avatar's first record of worldwide gross before any re-release (Avatar earned $2,749,064,328 before it was re-released and Endgame passed this mark in end-June). Now, aided by a re-release of its own two weekends ago, the fourth Avengers film has broken Avatar's record for the highest global gross. The people behind Avatar have acknowledged this and very graciously congratulated Avengers: Endgame on social media:



I've read some articles that highlight the fact that Avatar sold more tickets than Endgame and that Endgame only has the record because ticket prices now are higher than they were ten years ago when Avatar was released. While this is true, if we were to adjust all tickets sales based on inflation, neither film would be sitting at the top of the list. Instead, Gone with the Wind would have the record, followed by Titanic. (See list here.) In any case, the overall record not counting inflation is still an incredible feat and I'm sure many Marvel fans around the world are celebrating.

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