Sunday, August 10, 2014

Inglorious Fruits and Vegetables: Reducing Food Waste

This is an amazing program created by Intermarché to encourage people to purchase "ugly-looking" fruits and vegetables. They make use of a brilliant strategy that combines edgy marketing, reduced prices, and free product sampling to reduce food waste. The result? Well, just check out this video.


video uploaded in youtube by Marcel

Hopefully we end up having more programs in the world like this.

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